Voluntary Power Procurement

NLR has tracked the voluntary power market since its inception in the 1990s to help corporate purchasers, utilities, and others selling energy products understand available options and move those options forward.

Voluntary power is separate from energy used to meet state renewable portfolio standards. View visualizations of NLR's voluntary power market data over time. View U.S. voluntary power market data for 2024.

NLR has evaluated utility voluntary power pricing programs and published 2024 rankings. The 2024 and previous annual rankings provide assessments of utility energy pricing programs in terms of voluntary power pricing customers and sales as well as the percentage of voluntary power pricing customers and the percentage of voluntary power sales.

In 2024, about 9.2 million customers procured approximately 315 million MWh of energy from wind, solar, hydroelectric, geothermal, landfill gas, or other biomass energy products through voluntary power markets. The report covers trends in utility voluntary power pricing programs, utility voluntary power contracts, competitive suppliers, unbundled energy certificates, community choice aggregations, and power purchase agreements.

2024 report data

NLR has developed a comprehensive list of voluntary power procurement options available by utility and municipality nationwide. NLR has also developed a separate list of active utility voluntary power pricing programs with more detailed information about these programs. To NLR's knowledge, these lists identify all active procurement options or voluntary power pricing programs nationwide. We welcome your input; if you see that a program is missing or inaccurate, please contact Sushmita Jena.