Colors and Typography
Color and typography are core elements of NLR's identity system.
The approved color palette and standard typefaces establish a recognizable and cohesive visual language across communications, reinforcing consistency, clarity, and brand integrity.
Color Palette
NLR's color palette establishes and reinforces the visual identity across all communications. It supports the broad spectrum of NLR's technologies.
Primary Colors
Use primary colors for technical communications, digital products, and the website.
| Color Name | Color | PMS | CMYK | RGB | Hexadecimal |
|---|---|---|---|---|---|
| Mesa Blue | 3005c | 100, 31, 0, 0 | 0, 121, 194 | #0079C2 | |
| Rocky Blue | 2955C | 100, 82, 33, 19 | 0, 58, 105 | #003a69 | |
| Golden Sun | 131C | 14, 44, 100, 0 | 219, 151, 40 | #db9728 | |
| Obsidian | 7547C | 74, 67, 66, 82 | 17, 18, 18 | #111212 |
Secondary Colors
Use secondary colors for outreach products, events, and campaigns.
| Color Name | Color | PMS | CMYK | RGB | Hexadecimal |
|---|---|---|---|---|---|
| Warm Gray | 1C | 2, 2, 3, 0 | 246, 244, 241 | #f6f4f1 | |
| 2C | 7, 7, 8, 0 | 235, 231, 227 | #ebe7e3 | ||
| 4C | 19, 20, 24, 0 | 206, 195, 185 | #cec3ba | ||
| 5C | 39, 38, 43, 2 | 160, 147, 138 | #a0938a | ||
| Green | 556C | 53, 25, 58, 3 | 129, 158, 126 | #819e7e | |
| 5477C | 86, 44, 67, 34 | 26, 88, 77 | #1a584d | ||
| Red | 7515C | 14, 60, 67, 1 | 213, 124, 92 | #d57c5c | |
| 7517C | 29, 89, 100, 32 | 135, 45, 21 | #872d15 | ||
| Purple | 2583C | 43, 66, 0, 0 | 157, 107, 193 | #9d6bc1 | |
| 2617C | 77, 99, 1, 0 | 98, 44, 145 | #622c91 |
Typography
These preferred typefaces are widely available and designed for consistent use across print and digital media. They should be used in all communication materials:
- Arial
- Times New Roman
- Inter
- Roboto.
When our communication materials are in print or a large format—such as posters, banners, or exhibits—Inter is the preferred typeface. It comes in several styles and weights, which provide various options for body text, titles, and headlines.
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Last Updated April 17, 2026